Jeff Hollowell developed his technology skills as CIO for a large international Digital Marketing Agency. It was here that he learned how to develop large-scale infrastructure systems to support massive amounts of data processing. He took his knowledge of network systems and applied it to Search Engine Optimization (SEO) where he became a subject knowledge expert and speaker at SEO conferences.
After departing the agency, Jeff went on to learn about mobile development. He saw the power of mobile marketing take off while working in the agency and developed ideas about helping small businesses win in the mobile marketplace. A casual search on the internet showed a lack of mobile applications by Independent Insurance Agents, while the large Direct Writers all had something for their clients. Jeff decided to focus on the Independent channel to allow those agents to compete in the mobile application marketplace. What developed was IIA Mobile.
Jeff's background and approach to the application gives the Independent Insurance Agent the advantage of having someone on their side. The IIA Mobile app allows agents to focus on building their business while providing additional services to their clients.